WeChat today showcased its CityExperience Mini Program in partnership with Tourism Australia, Visit Britain and Dubai Tourism, aiming to enhance the overseas travel experience of WeChat users, while offering an interactive platform for the global tourism industry to better connect with Chinese travellers. The number of Chinese outbound tourists is expected to double from 2016 to 2022[1], representing significant opportunities for the global travel industry. WeChat CityExperience is an effective platform for tourism boards, local attractions and merchants to address the growth and demands of travellers from China, leveraging the WeChat ecosystem. The tourism boards of Dubai, London and Sydney developed digital guide maps via WeChat CityExperience Mini Program to…