Sitsirya Sari-Sari: One Stop Pasalubong Shop for Travellers
Pasalubong will always be a part of Filipino’s rich tradition. A common term used to describe treats we give to our loved ones after a long tiring day at work or from our trips in and out of the country. This tradition became an inspiration that led to the establishment of Sitsirya Sari-Sari.
THE STORY BEHIND
Sitsirya Sari-Sari, which was originally Burp Food Entrerptises, is a Pasalubong Shop owned by the couple Ofrace and Era Ocampo. They were both graduates from University of the Philippines Diliman. After Ninoy’s assasination in 1983, both Ofrace and Era became unemployed and decided to start their own business to support their family’s need. They found an opportunity when Era’s father died, they borrowed Php10,000 from the “abuloy” and used this as their initial capital to start their home-based business selling pasalubongs.
They started by selling “kakanin” in a commercial space inside a small supermarket. The couple strived to become successful and expanded in different locations. Now they already have over 30 outlets all over the Philippines. Sitsirya became a distribution channel of local produce of various localities in the country.
THE PRODUCTS
Through the years, the couple created more variety of products that customers can choose from. Now they have grown and almost have 200 products available. Aside from the traditional products we used to taste, Sitsirya is also known for their unique treats like the Microwaveable Chicharon and Pastillas de leche in a Bottle.
Sitsirya is innovative in creating and discovering new delicacies from different provinces, showcasing the specialty of each region. Even the names of the products were named after the province where it originated like Bulacan Chicharon, Camarines Norte Pili Tart, Bulacan Pastillas de Leche, Sorsogon Pili Nuts, Bacolod Piaya, Bulacan Yema, Camarines Norte Yema Tarts, Kablan Farms Tablea, Mazapan de Pili, Casuy Palawan, Bacolod Mango Bars, Bacolod Empanada, Pampanga Cashew Boat Tarts, Pampanga Cashew Marzipan, Bacolod Butterscotch, Pangasinan Burong Mangga, Cebu Otap, Camarines Norte Macapuno Tart, Baguio Lengua de Gato, Bulacan Tamarind Balls, Bacolod Cinnamon Biscocho, Pampanga Polvoron, Pampanga Turrones de Casuy and Cebu Rosquillos.
Aside from the flavor and taste of the products they sell, Sitsirya also invested in their packaging. They have two specialized boxes that can be customizable. A two viand gift box and a hand carry box that can fit 8-12 products which are good for traveling.
THE FRANCHISE
Join the Sitsirya Family and take advantage of their franchise offer. Their package includes the following:
- Use of the Sitsirya Sari-Sari License, trademark and logo
- Site selection and evaluation assistance
- Pre-opening and start-up assistance
- Comprehensive Franchise Operation Manual
- Training on Management, Operations and Customer Service
- Initial Inventory and Supplies
- Set of T-shirt Uniforms
- Grand Opening and Local Store Marketing Assistance
- Total Support Package is given to franchisees to be able to open and run a Sitsirya Sari-Sari outlet smoothly and profitably
If you’re interested, all you have to do is attend Sitsirya’s Business Presentation and Submit their requirements (Letter of Intent, Location Map of the proposed site and Resume with colored ID photo).
For more information, you may visit their official website at www.sitsirya.com or contact through their social media accounts:
Facebook: www.fb.com/SitsiryaSariSariPH
Twitter: www.twitter.com/sitsiryasari2
Instagram: www.instagram.com/sitsiryasarisari
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